For years, sharing a video online meant a frustrating compromise. You had two options: YouTube and Vimeo. Both were huge platforms, but they came with a serious cost for your business.
That era of lost opportunity is officially over.
Say hello to Animoto’s new customizable video landing pages and hosting! This isn't just a hosting platform–it’s a conversion-boosting video destination complete with your brand, custom CTA buttons, and a streamlined layout that puts your video in the spotlight.
Ready to ditch YouTube and turn your video links into a conversion machine? Let's dive in.
TLDR: Animoto is a step above the rest of the other video hosting platforms. It gives you complete control over the viewer experience down to the colors, CTA, and thumbnail.
The ultimate video hosting platform: Animoto
With YouTube and Vimeo, every link shared means you are sacrificing control. You lose valuable SEO to another site, and you risk losing your audience's attention. Think about it: high-value content interrupted by competitor ads or swallowed by the infinite recommended videos of a YouTube rabbit hole.
Animoto’s video hosting landing pages hand all the control back to you. It allows you to create a powerful, distraction-free landing page where you can maximize your brand's presence and direct viewers instantly to their next step.
Here’s what Animoto offers that other video hosting platforms can’t:
Youtube
- Interrupting ads
- Cluttered, distracting interface
- Endless auto-play videos
Animoto
- Streamlined, branded experience with your colors and logo
- A clean, ad-free interface
- Customizable CTA buttons and descriptions to drive conversions
- Private share links
Why host your video on a custom Animoto landing page?
- Your brand, not ours: Create a seamless viewing experience for all your videos. Easily apply your colors and logo, and select an optimized video thumbnail.
- Drive conversions: Keep the momentum going and guide viewers to the next step you want them to take, not another brand’s video. By adding a custom video title, description, and CTA button just below your video, you can boost conversions with every view.
- No ads, no distractions: Let your video do the talking. With Animoto, the screen is clean: No competitor ads, extra links, distracting videos trying to steal attention, or messy comment sections. It's pure, focused content delivery.
- From creation to conversion: You don't have to jump between tools! Use Animoto's powerful video creator to scale your content production, then publish and host your videos all in one platform.
When to use Animoto's video hosting platform
Your videos deserve a dedicated, branded landing page. If not, you’re leaving money on the table!
Here are the types of videos you should host with a custom video landing page:
- Marketing campaigns & product launches: Drive immediate action with strategic CTA buttons and eliminate all distractions during critical launch periods.
- Event videos: Directly link viewers to RSVP forms for upcoming webinars or events, or provide clear calls-to-action (CTAs) for downloading post-event materials.
- Product demos: Deliver a flawless, branded viewing experience that moves the prospect straight from the demo to booking a meeting or starting a trial.
- Training and onboarding: Create a distraction-free learning environment for new customers or employees.
- How-tos and tutorials: Maximize engagement by linking directly to the product being featured or the next logical step in the process.
- Sales videos and proposals: Ensure your personalized message is delivered without any external ads or competing videos muddying the message.
- Recruitment videos: Streamline the hiring funnel by directing candidates to the application portal.
How to create a branded video landing page in Animoto
Creating a custom video landing page with Animoto is quick and easy. Here’s how it works:
Step 1: Start a project
If you haven’t created a video yet, you can use Animoto’s beginner-friendly editor to make one in minutes. Just grab a template, add your media, apply your brand, and share.
If you already have a video that you’d like to share, you can start a project from scratch, upload it, and share.
Once your video is ready to share, click “Publish and share”.
Step 2: Create your landing page
Once your video is finished, click “Share” then “Publish and share” and you’ll be taken to your share page. From here, click on the link button, then “Edit” next to the custom play page section.
This feature is only available with Professional and Professional Plus plans. Upgrade or purchase a plan to unlock custom play pages, video customization features, and more.
Step 3: Apply your brand
This landing page is a blank slate. Easily reinforce your brand by selecting a neutral color from your brand palette for the background. Then, choose a contrasting color for your text.
Next, upload your logo and choose where you’d like it to appear on the page.
Step 3: Add a CTA button
Now let’s add a call to action to direct your audience to their next step.
- Start by toggling on the CTA button.
- Paste in the link where you’d like them to go next. We recommend using UTMs to track the performance of your page.
- Then, you can add custom text like “Buy now” to entice them to click.
- Choose the color of your button and a contrasting color for the text.
- Choose the size of your button.
Step 4: Add a title and description
Now, add a title and description to add some context.
If a picture is worth a thousand words, then a video is worth at least a million, right? Let it be the start of the show by using concise and punchy text.
Step 5: Choose a thumbnail
If you aren’t happy with your video’s thumbnail, you can upload a new one! Every high-quality video thumbnail has high-contrast text, a compelling close-up image, and a consistent branded element to maximize click-through rates.
Step 5: Share away and turn viewers into clients
Finally, click save and apply, and navigate back to your video share page. Then, copy your link, share it wherever you’d like, and enjoy all the extra conversions.
Happy video making!
