Marketing video maker
Anyone can create professional videos with Animoto’s marketing video maker.
Tap into the power of video marketing
Animoto is a marketing video maker that gives you the tools to turn ideas into on-brand videos, fast. No experience necessary. Use easy drag and drop to customize tried & tested video templates or create videos from scratch. With just a few clicks, you can add effects like animations or transitions, and get your video ready to share with the world.
Easily create high-quality videos
Templates
Turn around same-day videos with video marketing templates
Make video marketing easy, fast, & more effective
Give your team the tools to turn ideas into on-brand videos, fast.
Record in Animoto
Create video clips right from your browser with screen & webcam recording in Animoto.
Stock images & video
Access millions of copyright-free, high-quality photos and videos.
Saved brand
Save your colors, custom font, and branded elements.
Copyright-free music
Add music to your videos with a library of 3,000+ licensed tracks.
Share to social media
Share your video to Facebook, LinkedIn, and YouTube in one click.
Pro effects
Drag and drop to add professional animations, transitions, and graphics.
Put video to work for your business
Upload your photos and videos then use Animoto’s simple drag-and-drop editor to create unlimited, on-brand videos without the bottlenecks of costly agencies, editors, or complicated software.
Create videos that look professionally edited
Full creative control with no experience necessary. Use Animoto’s free beginner-friendly toolkit to add stock images & video, animations, music, and effects. All the extras you’d get from paying for a professional.
Create your own reusable templates
Turn any of your videos into a reusable template. All your design elements, music, media, and text will auto-populate so you can quickly roll out on-brand videos.
Collaborate as team
Work as a team to move videos through your pipeline faster. Create, edit, and comment all in one shareable workspace.
14KFacebook views
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4xsales
case study
Nest home increased sales 400% with one Animoto video
"Running our Animoto video on Facebook and Instagram, not only increased awareness of the Nest brand but we also made 4x our usual online sales."
Matt CavallaroFounder
You don’t need a big budget to produce high-quality video
Create and share videos for free with Animoto
How to make a marketing video
Select a video marketing template
The easiest and fastest way to create a high-performing marketing video is to start with a template. Choose a template that suits your use-case because elements that work for a product demo may not be effective for a sale announcement.
Add subtitles to your video
Adding captions or subtitles to your marketing videos can give it a wider reach by ensuring that your content is more accessible and viewers can watch the video even with the sound off. It’s easy to add subtitles to your video in Animoto.
Finish with a call to action
The most crucial part of any marketing effort is a call to action. You have to tell your viewers what action you want them to take whether that’s “Sign up,” “Buy now,” or “Refer a friend.” Use a verbal call to action in your video, write it out with text, or include a call-to-action button.
Tips for marketing videos
Take it step by step
Start your video off with a hook to draw viewers in. Then, deliver the most important information (your discount, value proposition, etc.) and end with a clear call to action. Following this formula is a great way to make sure you’re only including the most important information in your next marketing video, and not overcrowding your sales pitch or value proposition with unnecessary detail that risks losing your audience’s interest.
Include a voiceover
Voice-overs can help you make a personal connection with your audience. Personal connection is a powerful motivator so humanizing your brand through voice-overs or webcam recording, is an effective strategy in video marketing. It reminds them that there’s a trustworthy person on the other end of the screen that’s willing to help!
Apply your branding
Maintaining your brand across every video helps to build brand awareness and recognition. Select your brand colors, upload your logo and font, and even add a logo watermark throughout your video. Consistency is key when it comes to video marketing, but it doesn’t have to be time-consuming. Use the saved brands features in Animoto to easily (and quickly) apply your brand to every video.
Real videos made by people using Animoto
Matt CavallaroFounder
Natasha von KaenelProduct Marketing Manager
Cyndi KnapicSr. Product Marketing Manager
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