Creating compelling real estate videos doesn't have to be a daunting task. With Animoto, you have access to hundreds of professional templates designed to make video creation quick and easy, even if you're not a video pro.
Whether you're showcasing a new listing, celebrating a sale, or explaining complex market trends, there's a template perfectly suited for your needs. In this blog post, we'll dive into some of the most effective Animoto templates specifically tailored for real estate professionals. We'll break them all down, exploring why each one is a must-have for your marketing strategy and the unique benefits they offer.
15 professional (and free!) real estate video templates
1) New Real Estate Listing
Why create this video:
To quickly announce a new property on the market and generate initial interest.
Benefits:
Captures immediate attention, showcases key features of the new listing, and drives early inquiries.
2) Listing Walkthrough
Why create this video:
To provide a comprehensive virtual tour of a property, allowing viewers to experience the layout and features as if they were there.
Benefits:
Offers an immersive viewing experience, reduces the need for in-person showings for unqualified leads, and highlights the best aspects of a home.
3) Just Listed
Why create this video:
Similar to "New Real Estate Listing," this template is designed to highlight a recently listed property.
Benefits:
Creates excitement around a new listing, provides a visually engaging way to present property details, and can be easily shared across platforms.
4) Just Sold
Why create this video:
To announce the successful sale of a property, demonstrating your effectiveness as an agent.
Benefits:
Builds credibility and trust with potential clients, shows a track record of success, and can lead to referrals.
5) Virtual Real Estate Tour
Why create this video:
Similar to "Listing Walkthrough," this template is for creating tours of properties and their neighborhoods.
Benefits:
Helps potential buyers visualize themselves in the space, answers common questions about the property, and saves time for both agents and clients.
6) Real Estate Photo Promo
Why create this video:
To transform still property photos into a dynamic and engaging video presentation.
Benefits:
Adds movement and interest to static images, makes property listings more visually appealing online, and can tell a more compelling story than photos alone.
7) Real Estate About Us
Why create this video:
Similar to "New Real Estate Listing," this template is designed to highlight a recently listed property.
Benefits:
Creates excitement around a new listing, provides a visually engaging way to present property details, and can be easily shared across platforms.
8) New Construction Listing
Why create this video:
To showcase newly built homes or developments, highlighting modern features and design.
Benefits:
Attracts buyers looking for move-in ready or custom-built homes, emphasizes unique selling points of new builds, and can be used for pre-sales marketing.
9) Rental Listing
Why create this video:
To effectively promote properties available for rent, reaching a broad audience of prospective tenants.
Benefits:
Quickly fills vacancies, provides a clear overview of rental properties, and attracts serious renters.
10) Open House Invite
Why create this video:
To create an engaging invitation to an upcoming open house event.
Benefits:
Increases attendance at open houses, provides all necessary event details, and creates anticipation for potential buyers.
11) Real Estate Explainer
Why create this video:
To educate your audience on complex real estate topics, market trends, or answer common questions in an easy-to-understand format. It positions you as an expert and can attract new clients searching for information.
Benefits:
Builds trust and authority, showcases your expertise, helps clients understand the market, and provides discoverable online content to attract new leads.
12) Annual Recap
Why create this video:
To summarize your achievements, market trends, or client successes over the past year.
Benefits:
Positions you as a knowledgeable and active professional, strengthens client relationships, and can serve as a year-end marketing piece.
13) Real Estate About Us
Why create this video:
To introduce yourself, your team, and your real estate philosophy to potential clients.
Benefits:
Builds personal connection and trust, showcases your expertise and values, and helps clients understand your unique approach.
14) Agent Testimonial
Why create this video:
To share positive feedback from satisfied clients, building social proof and credibility.
Benefits:
Instills confidence in your services, provides authentic endorsements, and encourages new clients to work with you.
15) Real Estate Service Promo
Why create this video:
To highlight the range of services you offer beyond just buying and selling, such as property management or staging advice.
Benefits:
Educates potential clients about your full capabilities, broadens your appeal, and can attract clients seeking specific services.
Tips for customizing your real estate videos
Animoto makes it easy to add your unique brand to every video. Here are some simple tips and instructions to instantly add your brand, make your photos shine, and close more sales.
- Brand consistency is key:
- Always include your real estate agency's logo or your personal branding logo prominently in your videos, typically at the beginning and/or end.
- Adjust the text colors, font, background colors, and accent colors within the template to match your brand. You can create a Saved Brand to apply your brand elements with a single click every time.
- Personalize with realtor photos:
- Include professional, high-resolution photos of the listing agent(s) or your team. A warm, friendly headshot at the end of the video, alongside contact information, builds trust.
- If possible, add short video clips of the realtor walking through the property, interacting with clients, or a direct-to-camera intro/outro. This adds a personal touch.
- Showcase the property effectively:
- Use only high-resolution photos and video clips of the property. Blurry or pixelated media will detract from your professional image.
- Don't just use wide shots. Include close-ups of desirable features (e.g., a modern faucet, built-in shelving, hardwood floors) to add detail and interest.
- Don't forget compelling exterior shots, aerial views, and brief clips or photos showing local amenities, parks, or community highlights.
- Craft a call to action (CTA):
- Use short, impactful text overlays to highlight key features, square footage, number of bedrooms/bathrooms, and special amenities. Less is often more.
- Always end your video with a clear CTA. This could be "Schedule a Showing," "Contact Us Today," "Learn More on Our Website," or "Visit Our Open House." Include your phone number, email, and website.
- Instead of just stating features, describe the benefits. "Spacious kitchen" becomes "Enjoy gourmet cooking in this spacious kitchen."
- Don't forget audio
- Background music can set the scene for your video and add professional polish. Check out these recommended songs for real estate videos.
- Add testimonials
- For "Just Sold" or "Agent Testimonial" videos, incorporate short, impactful quotes from happy clients.
