Video is a must-have in every marketer’s toolkit. But with limited time, budgets, and creative bandwidth, how are brands keeping up? For businesses both big and small, the answer increasingly lies in artificial intelligence, but not in the way you’d think.
You’ve seen the AI slop, and maybe you’ve even experimented with generative AI and got results that didn’t make the cut for your content strategy. That’s not what’s in this blog. We’ve gathered insights and quotes from marketers who are experimenting, iterating, and creating new, more efficient pathways to video with AI.
Whether you're curious about where to start or looking to expand your current strategy, these real-world examples will inspire you to think differently about what’s possible in AI-powered video marketing.
TLDR: Marketers aren’t using AI to create videos from scratch, but they’re creating more and better videos. Here are marketers’ real-world applications of AI in the video creation process:
- AI for video ideas
- AI video scriptwriting
- Animating static images
- Creating B-roll
- Turning written content like blogs into scripts
- Transforming emails into explainers
- Making multi-lingual content
- Clipping long-form videos
- Create bite-sized ads
Ideation and scriptwriting
“A practical starting point is using AI to generate scripts or content outlines. While video is visual, AI can quickly identify key messages, client pain points, or selling points worth highlighting, speeding up planning and improving storytelling focus.”
- Akif Ulutaş
Performance Marketer, Blogger, Keyofroi
“You can use AI tools to come up with scene ideas and script outlines for brand videos. It really helps you break through creative blocks.
If you are unsure how to start, let AI guide you. You are still sharing your story with a bit of help to get going. This makes the process easier and more focused, so it does not feel overwhelming. Even if you do not follow every suggestion, it gives you a clear place to begin."
- Lord Robert Newborough
Owner, Rhug Organic Farm & Rhug Ltd
“All one really has to do is punch in a simple prompt and ChatGPT will help, be it in the form of a video script, a mood board, or even rough storyboards. It breaks that creative choking point right at the beginning.
It really isn't about stopping creativity; it's about freeing up space for it to evolve.”
- Tom Jauncey
Head Nerd, Nautilus Marketing
Use Animoto's free AI script writer to get a running start on your next video.
Use AI to animate static images
“A great low-barrier entry point into AI video is converting stock or brand-owned photography into short-form motion clips for paid social.
Tools like FAL.AI make it easy and affordable to animate a static image into a 5-6 second video—perfect for platforms where motion outperforms stills. Meanwhile, models like Lora and Bria are great for creating detailed, photoreal static images that can be layered into those clips.
Regardless of the tool, AI for video is especially effective with product turntable-style content or quick, natural-looking interactions between people (just be sure to refine prompts and double-check facial features and hands—still common AI pain points).”
- Eric Mayrhofer
Director of Creative and Marketing, Birch & Flame
Create B-roll
“Use AI for the mundane but expensive stuff that's currently eating your budget, like generating establishing shots of generic office buildings or creating background crowds.
Most businesses get seduced by the shiny promise of AI generated talking heads when they should be focusing on the boring logistics that AI already handles quite brilliantly: creating product demonstration backgrounds, generating multiple versions of the same explainer video for A/B testing, or producing those endless variations of social media content that currently require hiring three different freelancers just to say the same thing in slightly different ways.”
- Todd Bingham
Brand President, Top Rail Fence
Repurpose written content
“If it's your first time using AI video, don't waste your time on inventing entire new copy when you're still not sure how to best use the tool in front of you.
Instead, you can use it to repurpose one good piece of content that already works and create different versions of it for different audiences, channels or tones. You can even use AI video to translate it into a different language or trim the video to create several teasers that can be used on different platforms.”
- Apoorva Govind
CEO and Founder, Bestever
Get the complete guide for turning blogs and written content into videos.
Turn videos into blogs
“We use a tool called VideoPost AI that helps us convert our videos into blog articles. It writes pretty well and saves a lot of time for repurposing videos into blogs. Sometimes the blog posts that come up do not cover the end-to-end instructions accurately so they need to be edited.
It is also worth saying that AI does not include any images into the blogs so those need to be added manually. Nevertheless, this saves a lot of time and is a quick win for anyone doing video marketing.”
- Eugene Lebedev
Managing Director, Vidi Corp LTD
Turn yet another email into an explainer video
“The best place to start using AI video tools is for internal communication. These tools are great for giving quick updates, explaining changes, and training teams across different locations.
Videos work better than sending another email, especially when people are already overwhelmed with messages. We have noticed that new processes get picked up faster using simple explainer videos. If you are new to this, focus first on ensuring your team understands everything clearly.
Once everyone is on the same page internally, you can start thinking about sharing it outside the company.”
- Ivan Rodimushkin
Founder, CEO, XS Supply
Learn how to transform onboarding slideshows and docs into videos in this complete guide.
Create multi-lingual content
“AI is an excellent tool for producing multilingual guides, explainers, and training content at scale.
At HilltopAds, we've used AI to localize video content quickly, generating voiceovers, subtitles, and even entire versions of product tutorials in multiple languages.
What used to take a full production team and weeks of turnaround now takes a fraction of the time and cost. For businesses starting out with AI video, this is a low-barrier, high-reward entry point that brings both efficiency and real global reach.”
- Rimma Kulikova
COO, HilltopAds
Clip long-form videos
“Instead of having to edit and curate content into short, sharable clips, AI can rapidly scan through longer videos and generate concise, engaging summaries.
This may be especially useful to companies that create webinars, online tutorials, or product demonstrations. As an example, AI will be able to identify the most important points, label the most important moments, and provide a powerful, top-level overview that can be shared on various platforms within minutes.
In so doing, companies will be able to reuse the content that they already have with little effort and make their content much more accessible and reachable. Instead of spending hours searching through the footage, companies will be able to provide fast and easy-to-digest information, and their video library will be much more convenient and effective.
This basic AI task removes the manual work, allows faster turnaround of marketing materials, and enhances productivity, without needing to understand the complex AI video technologies.”
- Steve Case
Financial & Insurance Consultant, Insurance Hero
Create bite-sized ads
“I've created dozens of AI Video Ad Hooks in Google Veo 3, and the results are shockingly good. We're now testing about a dozen different ad hooks with YouTube Ads. All you need to do is upload a clear photo to Google Gemini, then ask it to create a detailed description that you can use for Veo 3 prompts. It even generates audio.”
- Will Rice
SEO & Marketing Manager, MeasureMinds Group
Put these tips into action: Make a video in minutes with Animoto
AI makes video creation easier than ever. With a tool like Animoto, you can quickly add a human touch to create charming, professional videos.
Ready to get started? Check out our in-depth guide for tips and ideas, then sign up for a free account to bring your videos to life!
