Animoto has a template for every occasion, but for our users, 15 templates always rise to the top. These most popular templates were designed for a mix of personal and business-related videos, but can all be customized for free.
You can make every one of our top 15 templates for free in Animoto. Take a look at what’s trending right now and see if you find your new fave.
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| Birthday Fun | Promote Your Business | New Real Estate Listing |
| Wedding Slideshow | New Launch Promo | Real Estate Listing |
| In Loving Memory | Event Recap | Virtual Real Estate Tour |
| Self-Introduction | Why Choose Us | Property Listing |
| Happy Anniversary | Company About Us | Real Estate Walkthrough |
| Digital Album | 15-second Promo | |
| Book Trailer | Product Sale | |
| Sports Recap | Our Year in Review | |
| Educational Presentation | Celebrate Employees | |
| Vertical Birthday Card | Product Demo | |
| Tell a Travel Story | Simple Product Explainer | |
| Class of 2026 | Personal Introduction | |
| POV Reel | Coming Soon Announcement | |
| Yearly Lookback | Brand Awareness Ad | |
| Valentine's Day Card | Goals and Vision |
Templates for everyday occasions
1. Birthday Fun video template
Looking for a creative way to celebrate someone’s special day? Our Birthday Fun template lets you create and share a personalized greeting in minutes, whether you’re celebrating together or from a distance.
How to personalize your birthday card
- Swap out the stock for photos and video clips of your loved one.
- Add your recipient’s name and age along with a custom birthday message to personalize the text.
- Change the colors and fonts to fit your loved one’s style.
- Keep the song in the template or switch it up for something more their style.
2. Wedding Slideshow video template
A simple slideshow can showcase the most beautiful moments of your (or a client’s) wedding day. Use the Wedding Slideshow template to relive the Big Day through your favorite photos.
How to personalize your wedding slideshow
- Use photos from getting ready to celebrating the newlyweds on the dancefloor.
- Update the text with the couple’s names and anniversary date.
- Change the colors to match the couple’s color scheme.
3. In Loving Memory video template
Video can help you to preserve and share memories with a loved one forever. Our In Loving Memory template has plenty of room for precious photos and videos to tell the story of your loved one.
How to personalize your memorial video
- Scan old photos and upload them to your account.
- Choose colors and fonts that remind you of your loved one.
- Customize the text with personal stories, details, and poems.
4. Self-Introduction video template
Let your new team know who you are and that you’re looking forward to working with them right from the get-go. Or, create a more personal connection with your audience! Customize this template to create a short video bio, then share your finished project with new or prospective co-workers, clients, and online audiences to help them get to know you better.
How to personalize your self-introduction
- Replace the stock art with photos and video clips of you in your element.
- Change the text to fit your interests and qualifications.
- Customize with your favorite colors and fonts.
- Select a song in a genre you like, or keep the song in the template.
5. Happy Anniversary video template
Creating an anniversary video for your partner is a thoughtful gesture that celebrates your journey together and cherishes shared memories. Our Happy Anniversary template gives you a heartfelt way to express love, gratitude, and appreciation for the moments shared throughout your relationship.
How to personalize your anniversary video
- Add your favorite photos of your partner from throughout the years.
- Write a heartfelt message that tugs at the heartstrings.
- Choose a song that reminds you of your loved one.
6. Digital Album video template
For professional photographers, video acts as a way to build emotion. The combination of music and beautiful images works well in a sales session or as an add-on for clients. This type of album offers a beautiful keepsake that works for almost any genre of photography. It’s also highly shareable, and lets you build word of mouth for your business.
How to personalize your digital album
- Adjust the text to fit your client. This template works well for newborns, children, weddings, seniors, and more.
- Replace stock images with the best shots from your client’s session.
- Use your brand colors or add your logo as a watermark to make the video your own.
- Switch the song to create an emotional appeal.
7. Book Trailer video template
A book trailer video can expand your book's reach, engage new audiences online, and drive sales by creating intrigue and curiosity! Use the Book Trailer template to bring your story to life with gripping visuals and snippets from your book.
How to personalize your book trailer
- Add a strong review to the end.
- Use photos to introduce the setting and characters of your book.
- Tell viewers when and where to purchase your book online.
8. Sports Recap video template
Relive the biggest moments from the season with a Sports Recap video! This video is a great way to share highlights and build hype for the next game or season to come.
How to personalize your recap video
- Use your team’s colors and mascot.
- Add a music track that captures the energy of the game.
- Include stats and shoutouts for key players.
9. Educational Presentation video template
Video can be a valuable resource for teachers, parents, and students alike. The Education Presentation allows you to break down assignments, create dynamic reports, or deliver classroom updates in a fun and engaging way.
How to personalize your presentation
- Swap out our stock art for photos and video clips of your topic.
- Switch up the aspect ratio to landscape for presenting to a group.
- Use text to provide details on your assignment or support your presentation.
- Add a voice-over to explain your topic in-depth.
10. Vertical Birthday Card video template
Looking for a creative, mobile-friendly way to send birthday wishes? Our Vertical Birthday Card template is perfectly sized for Instagram Stories, TikTok, or a direct message. Create a quick, heartfelt vertical video greeting that pops on a small screen!
How to personalize your vertical birthday card
- Use recent photos and short video clips that are already vertical or can be easily cropped to fit the screen.
- Keep the text concise for quick reading, focusing on a sweet message and the recipient's name.
- Add their favorite song or a trending audio clip (if sharing on platforms like Instagram/TikTok) to increase engagement.
- Experiment with bold, contrasting colors and large fonts that are easy to read on a mobile device.
11. Tell a Travel Story video template
Don't let your travel memories just sit on your phone! The Tell A Travel Story template provides the structure you need to compile your photos and video clips into an engaging narrative of your latest adventure, whether it was a weekend getaway or a trip across the globe.
How to personalize your travel video
- Organize your clips chronologically or by location (e.g., "Day 1," "City Highlights") to guide your viewer through the journey.
- Use text overlays to identify key places, dates, or fun facts about your destinations.
- Include a short voiceover or text that explains the "why" behind the trip or your favorite memory.
- Select music that captures the mood of the location—upbeat for a bustling city, calming for a mountain retreat.
12. Class of 2026 video template
Celebrate the momentous achievement of a high school or college graduate! The Class of 2026 template is perfect for family, friends, or schools looking to create a memorable tribute video showcasing the journey from cap and gown to the future.
How to personalize your graduation video
- Mix photos of the graduate through the years (from childhood to graduation day) to show their journey.
- Include congratulatory text from family members, favorite quotes, or the graduate's future plans.
- Use the school's colors in the text and background for a personalized touch.
- Include the date, degree/school name, and a final, uplifting message about the future.
13. POV Reel video template
Give your audience a glimpse into your world! The POV Reel template is a fast-paced, highly engaging format, ideal for creators, small businesses, or anyone looking to connect with their audience by showing a typical (or exciting!) day.
How to personalize your POV video
- Keep clips short (1–3 seconds each) and fast-cut to maintain a high energy level.
- Shoot clips from a "Point of View" perspective (as if the viewer is seeing it through your eyes) to make it feel immersive.
- Use captions or text overlays to quickly label the different parts of your day (e.g., "Morning Coffee," "Team Meeting," "End of Day Vibe").
- Use a trending or energetic audio track to keep viewers engaged from start to finish.
14. Yearly Lookback video template
Year-end is the perfect time for reflection. The Yearly Lookback Vertical template is designed to help you quickly assemble your best moments from the past twelve months into a captivating reel, perfect for sharing on social platforms.
How to personalize your yearly lookback
- Select one standout photo or video clip for each month of the year to ensure a balanced retrospective.
- Keep the overall video duration brief (under 60 seconds is ideal) for high retention on vertical platforms.
- Use bold, clear text that simply displays the month and year, letting the visuals speak for themselves.
- Choose a fun, feel-good soundtrack that evokes positive emotions and complements the fast pace.
15. Valentine's Day Card video template
Ditch the paper card and send a romantic, heartfelt video greeting instead. The Valentine's Day Card template allows you to express your love with beautiful visuals, tender music, and a personalized message.
How to personalize your Valentine's Day card
- Replace stock images with your favorite couple photos or video clips of you and your loved one.
- Write a custom message that goes beyond "Happy Valentine's Day"—share a specific memory or what you love most about them.
- Use soft, romantic colors (reds, pinks, whites) and elegant fonts to enhance the mood.
- Select a piece of music or a song that holds personal significance for your relationship.
Templates for businesses
1. Promote Your Business video template
Showcase the value of your business in an engaging and captivating way! With the Simple Product Explainer template, you can use professional photos and animations to showcase your product or service.
How to personalize your wedding slideshow
- Upload your own product photos or choose from stock.
- Use simple text to explain how your product works.
- Add your own logo and slogan.
2. New Launch Promo video template
Support the launch of your latest product or service with a professional video! The New Launch Promo template helps you to build up a story and show the capabilities of your product.
How to personalize your launch video
- Upload your own product photos or choose from stock.
- Use simple text to explain how your product works.
- Add your own logo and slogan.
3. Event Recap video template
The Event Recap template offers a simple way to do exactly what it says. Recap or relive the most memorable moments from your recent in-person or online event, then share with friends and followers on social media with just a few clicks.
How to personalize your event recap
- Include your own photos and video clips from your own event.
- Choose colors and fonts that match your brand.
- Highlight any keynote speakers or takeaways you want to remember.
- Find a song that energizes your audience.
4. Why Choose Us video template
A simple video that answers the question “why choose us” can humanize your brand, build trust, and separate you from your competition. With this template, all you need to do is add your photos, list your value props, and let your story do the selling.
How to personalize your why choose us video
- Add photos of your team, product, or service.
- Share what makes your company stand out.
- Include a call to action that gets viewers to shop or learn more.
5. Company About Us video template
The Company About Us template gives you a framework for the story of your business – just customize with your own story. Explore what makes your business different from the competition in an elegant, sophisticated way.
How to personalize your about us video
- Add photos of your team, office, or products to the template.
- Include text that explains what makes your business unique.
- Change colors, fonts, and styles to match your brand.
- Keep the included song, or choose a new one from our library of commercially-licensed music.
6. 15-second Promo video template
Short promo videos can be shared across various platforms to dynamically showcase products, services, or special offers! The 15-second Promo template says everything you need to say and makes your promo stand out in less than 15 seconds.
How to personalize your promo
- Lead with your main promo to catch viewers’ eyes.
- Upload your own product photos or choose from stock.
- Use simple text to drive action.
7. Product Sale video template
Ready to drive immediate sales and excitement around your next promotion? The Product Sale template is designed to quickly highlight key discounts, limited-time offers, and must-have products, creating urgency and boosting conversions.
How to personalize your product sale video
- Clearly display the percentage off or dollar amount saved using large, eye-catching text.
- Include high-quality product photos and short clips showing the product being used or modeled.
- Specify the sale start and end dates prominently to create urgency.
- Include a strong Call to Action (CTA), such as "Shop Now" or "Limited Stock Available," directing viewers to your site.
8. Our Year in Review video template
Showcase your company's achievements, milestones, and growth over the past year. The Our Year in Review template is perfect for sharing with employees, stakeholders, or customers to build transparency and celebrate success.
How to personalize your year in review video
- Use statistics and data visualizations (e.g., total sales, new hires, project completions) to demonstrate concrete success.
- Include photos or clips of key team events, product launches, or community involvement.
- Feature short, enthusiastic quotes from leadership or key team members reflecting on the year.
- Conclude with a sneak peek or a teaser for exciting things planned for the coming year.
9. Celebrate Employees video template
Highlighting the backbone of your organization—your employees—is a great way to boost morale and show appreciation. The Celebrate Employees template is ideal for recognizing hard work, welcoming new team members, or honoring long-time staff.
How to personalize your employee celebration video
- Include high-quality headshots or action photos of the employees being recognized.
- Use text overlays to state the employee's name, role, and the specific achievement being celebrated (e.g., "5 Years of Dedication" or "Salesperson of the Quarter").
- Add short, heartfelt quotes or testimonials from managers or colleagues.
- Use positive, uplifting music to create a celebratory and warm atmosphere.
10. Product Demo video template
Want to show, not just tell, what your product can do? The Product Demo template guides you through showing your product's key features and how they solve a user's problem, making the functionality clear and compelling.
How to personalize your product demo
- Focus on the user experience—show the product being used step-by-step in a real-world context.
- Highlight 1-3 primary benefits, keeping the explanation concise and jargon-free.
- Use on-screen text or a voiceover to explain why each feature matters to the user.
- Include a short final clip demonstrating the successful outcome or result the user achieves.
11. Simple Product Explainer video template
A quick, visually engaging video is often the best way to introduce a new product or service. The Simple Product Explainer template helps you distill your value proposition into a brief, easy-to-understand message that hooks viewers fast.
How to personalize your simple product explainer
- Clearly define the problem your audience faces in the first 5 seconds.
- Introduce your product as the simple solution using clean visuals and motion graphics.
- Keep the total video length under 60 seconds for maximum viewer retention.
- Use your brand colors and logo prominently throughout the explainer video.
12. Personal Introduction video template
Whether you're a freelancer, a new hire, or a content creator, a video introduction helps you make a strong, human connection. The Personal Introduction template allows you to share your story, expertise, and personality in a memorable way.
How to personalize your personal introduction
- Include clips or photos of you working, engaging in hobbies, or interacting with your team/clients to show your personality.
- Clearly state your name, role, and key area of expertise early in the video.
- Share a brief, compelling anecdote about why you do what you do.
- End with a professional invitation to connect or a clear next step (e.g., "Follow for more tips").
13. Coming Soon Announcement video template
Build anticipation for a new product, service, or event with a dramatic teaser. The Coming Soon Announcement template is designed to generate buzz and get your audience excited without revealing too much, too soon.
How to personalize your coming soon announcement
- Use compelling visuals and fast cuts that create a sense of mystery and excitement.
- Include just enough descriptive text (e.g., "A new way to connect," "Innovation Arrives") to intrigue, but not explain fully.
- Clearly display the launch date or season to give viewers a specific date to anticipate.
- Encourage viewers to sign up for early access or notifications in the final frame.
14. Brand Awareness Ad video template
Focus on defining your brand's unique identity and connecting with your ideal customer on an emotional level. The Brand Awareness Ad template helps you articulate your mission, values, and the feeling your brand represents, rather than just selling a product.
How to personalize your brand awareness ad
- Focus on powerful imagery that reflects your brand's aesthetic and core values.
- Use a strong narrative or mission statement voiced by a spokesperson or engaging voiceover.
- Feature diverse people who represent your target audience engaging with your brand's ideal lifestyle.
- Maintain a consistent color palette, typography, and logo usage that aligns with your brand guidelines.
15. Goals and Vision video template
Inspire your team, investors, and customers by sharing your path forward. The Goals and Vision template is a powerful tool for outlining where your company is headed, what you aim to achieve, and the values that will guide your journey.
How to personalize your goals and vision video
- Break down large goals into clear, digestible, and measurable objectives.
- Use aspirational imagery and high-energy music to inspire motivation and confidence.
- Include a clear timeline or roadmap illustrating when key milestones are expected.
- Feature leadership figures speaking directly to the camera about their personal commitment to the vision.
Bonus: Top video templates for real estate
1. New Real Estate Listing video template
Immediately grab the attention of potential buyers as soon as a property hits the market. The New Real Estate Listing template is designed for agents to quickly showcase a home's best features, location highlights, and key selling points in a concise, shareable video format.
2. Real Estate Listing video template
Need a comprehensive overview to anchor your listing online? The Real Estate Listing template provides a structured format for presenting all the necessary details, from square footage and bedrooms to neighborhood amenities, ensuring viewers have a complete picture of the property.
3. Virtual Real Estate Tour video template
Offer an immersive experience without requiring an in-person visit. The Virtual Real Estate Tour template guides the viewer seamlessly through the home, room by room, making it feel like they are walking through the property themselves, a crucial tool for remote or busy buyers.
4. Property Listing video template
The Property Listing template is a versatile option for showcasing any type of property—be it residential, commercial, or land. It focuses on presenting core property facts, beautiful visuals, and the listing agent's contact information clearly and professionally.
5. Real Estate Walkthrough video template
This template is focused on the agent-led experience. The Real Estate Walkthrough template allows the agent to personally narrate and highlight unique architectural details, recent upgrades, and the flow of the home, providing expert context that static photos cannot match.
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