In today's competitive market, real estate video marketing isn't just a trend—it's a necessity. Listings featuring video see a staggering 403% increase in inquiries, proving its power to attract buyers, boost online visibility, and establish your brand. Simply put, if you aren’t using real estate video, you’re missing out!
This comprehensive guide provides 17 actionable real estate video ideas, complete with examples and templates, designed to help you stand out and secure more leads.
We’ve broken these real estate ideas out into a few sections so you can easily find the right video to achieve your goal, whether it’s to boost your listings, get new business, or make a name for yourself in your community.
TLDR: Real estate video marketing is crucial for attracting buyers, boosting visibility, and building trust. Videos significantly increase listing inquiries (up to 403%!) and establish you as a leading expert. This guide provides 17 easy video ideas and templates, categorized into:
- Listing videos: Showcase properties with virtual tours, "coming soon" teasers, and vertical viral videos.
- Brand building videos: Connect with clients through "about me" videos, testimonials, and expert tips.
- Community videos: Highlight neighborhoods, local businesses, and events to build local connections.
Real estate video ideas for listings
Inman reports that 73% of homeowners say they’d be more likely to list with a real estate agent who offered to create a video for them. This is your opportunity to showcase your offering.
Why create real estate listing videos?
When potential buyers or renters are searching for a new home, video is a way to make your listings stand out. From hot new properties to those pesky properties that just won’t budge, you can use video to get in front of buyers with a message that sells.
With real estate listing videos, you can take potential buyers on a virtual tour to turn a house into a potential home. Rather than directing buyers to a slideshow of stale photos, with video, you can show and tell your buyers everything that your property has to offer. You can even start building a relationship with buyers via video by using webcam recordings!
Many of the example videos below were made with a customizable template. Click the button below each video to customize this template and make it your own in . Just drag and drop your photos and videos, record your webcam or voiceover if you’d like, add your branding and text, and you’re ready to share.
Need to create a brand-free MLS listing video? No problem! Here's how to create an unbranded version in seconds.
1. New property listing videos
First things first: property listing videos are a must. A listing video allows you to pair photos with video clips and text to tell the story of a property more than you could with just a few pictures. These videos can be shared in your listing itself, as well as on your website, social media accounts, or anywhere you promote your listing.
This new property listing video showcases houses that just came on the market, and it ensures that they won’t be there for long. You can tease out new listing videos and invite your online audiences to subscribe to your content so they’re the first to know.
2. Real estate videos to boost older listings
No matter how long your property has been sitting, whether hours or months, videos can help push it along! In this first example, the video serves as a teaser. With the mix of text-only and photo-filled blocks, you can showcase all the best features of a particular property.
This template is more photo-forward. It uses dynamic layouts to show different areas of the house on one block. It also includes a clear call to action at the end so interested buyers can book a tour right away.
3. Building tour videos
Virtual tours are more accessible for potential buyers and renters, especially if they are moving from out of town. With video, you can give everyone the same tour experience, regardless of where they’re at.
This video will entice potential renters to book a one-on-one virtual tour with you! It goes beyond just the bed and bath count and introduces them to the surrounding area, including the public transportation routes, local businesses, and concierge services. It has everything they need to know, but just enough to make them want to see more!
4. Viral vertical listing video
Do you ever find yourself browsing through real estate listings just for fun? You’re not the only one! Everyone wants a glimpse into the available properties near them, because you never know when you might find a move-worthy property!
This vertical listing video can be shared in your Instagram and Facebook stories, Reels, TikTok, and YouTube Shorts. It can contribute to your real estate video marketing strategy by sharing your property on the platforms that get the most traffic. It’s extremely easy to share so that your listing lands in the right hands.
5. Coming soon video
Build up the anticipation for newly available properties with a teaser video! These videos can help you to build interest and book tours ahead of schedule, so it spends less time on the market.
Real estate video ideas to build your brand and attract leads
If you’re looking to use video to drive more business, this section is for you. These videos are designed to help you promote your expertise, build trust, and provide a value add for potential new clients.
6. Agent "About me" video
A video about yourself is one of the best ways to give potential clients an idea of who you are and whether they’d like to work with you. Use this video to help potential clients put a face and personality to your name. Include a headshot, any accolades or awards you’ve received, testimonials from previous clients, and, most importantly, your contact info.
7. Why choose us video
What makes you unique? Why would a homebuyer, whether a first-time buyer or new family, want to work with you? You know the answers, so share them with a real estate video. Share key statistics about time on the market, how many homes you’ve sold, and what your past clients had to say about you.
8. Client testimonial video
While your "About me" video gives you an opportunity to showcase that you’re great, a testimonial video gives your clients the opportunity to tell the world that you’re wonderful to work with. A testimonial video is a nice way to show potential clients that you’ve got a positive track record.
This testimonial video, with videos of your customers speaking directly to the audience, can help you build credibility and make personal connections.
If you don’t have actual video footage of clients talking about you, you can create a video featuring some of your shining written reviews, as in this example.
9. Real estate quote video
A powerful quote about the state of the housing market, the importance of real estate, or the feeling of home can showcase your expertise and unique offerings. They’re also quick and easy to make! Just select a real estate quote from this list, add your unique brand and photos, and share.
10. "Just Sold" video
Celebrate your wins with videos showcasing the properties you’ve sold. Homeowners who are wondering whether they should list their home with you can watch these videos to get an idea of the properties that you’ve sold recently. It demonstrates that you can successfully sell a home, and it also showcases the types of properties you usually represent.
You can easily repurpose your original listing video. Just add some new text and "Sold" signage imagery once a property is off the market.
11. Real estate explainer video
Showcase your expertise with a real estate explainer video. Break down complicated real estate concepts that potential clients may be searching for. Not only does it give you the opportunity to get discovered by new potential clients, but it also shows you know your stuff when home sellers are deciding whether they’d like to do business with you.
12. Real estate tips video
A tips video is similar to an explainer video. But instead of explaining a real estate concept, you’re providing advice for people in the way of tips. Some examples include tips for staging your home with modern designs, finding the home that’s right for you, or choosing the right real estate agent (spoiler alert: it’s you!).
Real estate video ideas for community building
Video is also a great way to make a name for yourself in the community you serve. This way, when people in the neighborhood are looking to buy or sell, they’ll immediately think of you. From celebrating your neighbors to supporting other local businesses, you can welcome new buyers to the neighborhood.
13. Get to know the neighborhood video
With video, you can show all the charm of your neighborhood and invite viewers to check it out for themselves! Use photos and videos of historic neighborhoods, annual traditions and events, landmarks, and more. Think of it as an “About us” video. Your buyers will be excited to learn more and call this place their home as well!
14. Local business highlight video
Highlighting local businesses is a nice way to show potential clients that you know the neighborhood. But aside from that, it gives you the opportunity to get to know folks at businesses around the community that could recommend you to their customers and friends. Share these videos on social media and tag the businesses you’re featuring.
15. Community event video
Similar to highlighting local businesses, highlighting community events in video form is a nice way to get involved and get your name out. Create event recaps and share them on social media, tagging other businesses and organizations that were involved.
16. Local school spotlight
As you know, the schools around your properties can make or break the sale for families. In fact, 24% of home buyers are influenced by the quality of the school district. So if your local school district is another selling feature of your property, promote it with a video like this one!
17. Shareworthy social video
Last but not least, tell a story about your community to inspire shares and engagement on social media. Brothers Commercial Brokerage in Red Band, New Jersey shared a video to Facebook that would resonate with locals. They inspired nostalgia by looking back at historic downtown realtors.
Real estate video FAQs
Create real estate videos in minutes with Animoto
And there you have it: 17 real estate ideas to kickstart your real estate video marketing strategy. For more inspiration, feedback, tips, and ideas, explore the other articles below! Then, grab any template and start creating for free using Animoto’s real estate video editor. All it takes is a few clicks!
Happy video making!
