If you’re using Instagram for your business, you’ll want to be using an Instagram Business account. A Business account gives you access to Insights, the ability to run ads, and more. And as part of setting up your account for business, you’ll need to select a business category.
In this article, we’ll show you how to update the category on your Instagram Business account. Plus, we’ll share some tips and a list of over 150 Instagram Business categories, alphabetized.
TLDR: The Instagram Business Category is a public label on your profile that tells visitors what your business offers. It's essential for unlocking professional features like Insights and Ads. To choose the best category, go to Edit Profile > Category and use keywords that your customers use to describe your services, searching broadly to find the most specific fit.
What is an Instagram Business Category?
An Instagram Business Category is a label that appears at the top of your profile, directly underneath your business name. It is a mandatory part of setting up a Professional (Business or Creator) account on Instagram.
This category is crucial because it immediately communicates what your business does to profile visitors. It also categorizes your account within Instagram's system, granting you access to essential business tools:
- Analytics (Insights): Track performance metrics.
- Advertising: Run paid campaigns and sponsored posts.
- Contact Options: Add buttons for email, phone, and direction
How to update your Instagram Business category
Selecting a category is necessary during the initial setup of a Professional account, but you can change it anytime to reflect your business's current services or growth.
Here is the simple, three-step process:
- Go to Edit Profile: From your main profile page, tap the "Edit Profile" button.
- Navigate to Category: Find and tap "Category" located under the "Public Business Information" section.
- Search and Select: Use the search bar to find the most specific term related to your business. Tap "Done" to update your profile.
If you don’t see one that fits under the suggested categories, start typing to search for a category that matches your business.
There are literally hundreds of categories to choose from. We’ve included a list of many of them below, but we recommend searching for key terms related to your business. This’ll help you get to the category that is most relevant for you. When you’ve found it, tap "Done" to update your profile.
Tips for selecting an Instagram Business category
We’ve put together a few tips to help you find the right category for your business.
- Use customer language: Choose a term that aligns with how your ideal customer already describes your product or service.
- Search broadly: Don't stop at the first result. A search for a broad term like "Real Estate" will reveal more specific options like "Commercial Real Estate Agency" or "Real Estate Appraiser."
- Update when needed: If your business model changes or you launch a new major service, check back and update your category for continued relevance.
We have a complete, alphabetical list of categories below but if you're looking for a quick overview, we've got your back. Here is a table summarizing similar Instagram business categories, grouped by industry:
| Software & Technology (SaaS, IT) | Software Company, Information Technology Company, App Page, E-Commerce Website, Internet Company, Web Designer, Data Center |
| Aesthetics, Beauty & Wellness | Beauty Salon, Hair Salon, Nail Salon, Day Spa, Skin Care Service, Health/Beauty, Aesthetician, Massage Therapist, Yoga Studio |
| Food Service & Hospitality | Restaurant, Cafe, Bar, Bakery, Coffee Shop, Gastropub, Food & Beverage, Hotel, Hotel & Lodging, Ice Cream Shop, Wine/Spirits Store. |
| Professional & Financial Services | Marketing Agency, Consulting Agency, Corporate Office, Business Service, Accountant, Financial Consultant, Insurance Agent, Lawyer & Law Firm, Investment Bank |
| Retail & E-commerce | Shopping & Retail, Clothing Store, Accessories, Home Decor, Discount Store, Supermarket, Specialty Store, Footwear Store, Vintage Store. |
| Real Estate & Home Services | Real Estate Agent, Real Estate Company, Property Management Company, Architectural Designer, Contractor, Home Improvement, Cleaning Service, Landscape Company |
| Creative, Media & Arts | Photographer, Video Creator, Artist, Graphic Designer, Journalist, Podcast/Blogger, Media/News Company, Design & Fashion, Arts & Entertainment |
| Agriculture & Environment | Agriculture, Agricultural Cooperative, Environmental Conservation Organization, Environmental Consultant, Dairy Farm, Livestock Farm, Recycling Center, Environmental Service |
| Education & Training | School, College & University, Tutor/Teacher, Test Preparation Center, Technical School, Language School, Music Lessons & Instruction School |
Alphabetical Instagram business categories list
And now, here’s a list of over 100 Instagram business categories. Check them out to see if there’s one that sounds right for your business. Or, simply head into your Instagram account and start searching for words related to your business!
This list is in alphabetical order, so categories related to your industry may be scattered throughout.
A
- Academic Camp
- Accessories
- Accountant
- Actor
- Acupuncturist
- Advertising Agency
- Advertising/Marketing
- Aerospace Company
- African Restaurant
- Agricultural Cooperative
- Agriculture
- Airline Company
- Album
- Allergist
- Alternative & Holistic Health Service
- Amateur Sports Team
- Antique Store
- Apartment & Condo Building
- App Page
- Apparel Distributor
- Appliance Repair Service
- Aquarium
- Architectural Designer
- Argentinian Restaurant
- Aromatherapy Service
- Art
- Artist
- Arts & Entertainment
- Asian Fusion Restaurant
- Astrologist & Psychic
- Athlete
- Audiologist
- Auditorium
- Australian Restaurant
- Automotive Repair Shop
- Aviation School
- Awning Supplier
B
- Baby & Children’s Clothing Store
- Baby Goods/Kids Goods
- Bags & Luggage Company
- Bags & Luggage Store
- Bags/Luggage
- Bail Bondsmen
- Bakery
- Band
- Bank
- Bar
- Bar & Grill
- Barbecue Restaurant
- Barber Shop
- Bartending Service
- Beach
- Beach Resort
- Beauty Salon
- Beauty, Cosmetic & Personal Care
- Beer Bar
- Biotechnology Company
- Blinds & Curtains Store
- Blogger
- Board Game
- Boat / Sailing Instructor
- Book
- Borough
- Botanical Garden
- Bottled Water Company
- Brand
- Brand Agency
- Buffet Restaurant
- Building Material Store
- Building Materials
- Burger Restaurant
- Bus Tour Agency
- Business
- Business Center
- Business Service
- Butcher Shop
C
- Cabin
- Cabinet & Countertop Store
- Cable & Satellite Company
- Cafe
- Cafeteria
- Camera Store
- Camera/Photo
- Canadian Restaurant
- Candy Store
- Canoe & Kayak Rental
- Cantonese Restaurant
- Car Dealership
- Cash Advance Service
- Casino
- Chicken Joint
- Child Care Service
- Child Protective Service
- Chimney Sweeper
- Chinese Restaurant
- Chiropractor
- Chocolate Shop
- Choir
- Christian Church
- Church
- Church Of Christ
- Church Of Jesus Christ Of Latter-Day Saints
- City
- City Infrastructure
- Cleaning Service
- Clothing (Brand)
- Clothing Store
- Cocktail Bar
- Coffee Shop
- Collectibles Store
- College & University
- Colombian Restaurant
- Comedian
- Comedy Club
- Comfort Food Restaurant
- Comic Bookstore
- Commercial & Industrial
- Commercial & Industrial Equipment Supplier
- Commercial & Industrial Equipment Supplier
- Commercial Bank
- Commercial Equipment
- Commercial Real Estate Agency
- Commercial Truck Dealership
- Community
- Community Organization
- Company
- Competition
- Concert Tour
- Concrete Contractor
- Construction Company
- Consulate & Embassy
- Consulting Agency
- Contemporary Art Museum
- Continental Restaurant
- Contractor
- Convenience Store
- Convent & Monastery
- Convention Center
- Cooking School
- Copywriting Service
- Corporate Lawyer
- Corporate Office
- Cosmetic Dentist
- Credit Union
- Currency Exchange
D
- Dairy Farm
- Damage Restoration Service
- Dance & Night Club
- Dance School
- Dance Studio
- Dancer
- Dating Service
- Day Care
- Day Spa
- Deli
- Design & Fashion
- Dessert Shop
- Discount Store
- Doctor
- Dorm
- Driving School
- Drug Addiction Treatment Center
- Dry Cleaner
- Dui Lawyer
E
- E-Cigarette Store
- Eco Tour Agency
- E-Commerce Website
- Education
- Engineering Service
- Entertainment Website
- Entrepreneur
- Environmental Conservation Organization
- Environmental Consultant
- Environmental Service
- Episode
- Equestrian Center
- Escape Game Room
- Esports League
- Estate Planning Lawyer
- Ethiopian Restaurant
- European Restaurant
- Evangelical Church
- Event
- Event Photographer
- Event Planner
- Event Videographer
- Exotic Car Rental
F
- Fabric Store
- Family Doctor
- Family Medicine Practice
- Family Style Restaurant
- Fashion Designer
- Fashion Model
- Fast Food Restaurant
- Finance
- Finance Company
- Financial Aid Service
- Financial Consultant
- Financial Planner
- Financial Service
- Flight School
- Florist
- Flyboarding Center
- Fondue Restaurant
- Food & Beverage
- Food Stand
- Footwear Store
G
- Gamer
- Games/Toys
- Gaming Video Creator
- Garage Door Service
- Garden Center
- Gardener
- Gas & Chemical Service
- Gas Station
- Gastropub
- Gay Bar
- Gelato Shop
- General Dentist
- German Restaurant
- Gift Shop
- Glass & Mirror Shop
- Glass Manufacturer
- Glass Service
- Gluten-Free Restaurant
- Go-Kart Track
- Golf Cart Dealership
- Government Organization
- Graphic Designer
- Grocery Store
H
- Hair Replacement Service
- Hair Salon
- Halal Restaurant
- Hardware Store
- Hat Store
- Haunted House
- Hawaiian Restaurant
- Health & Wellness Website
- Health Food Restaurant
- Health Food Store
- Health Spa
- Health/Beauty
- Healthcare Administrator
- Heating, Ventilating & Air Conditioning Service
- Heating, Ventilating & Air Conditioning Service
- High School
- Hiking Trail
- Hindu Temple
- Historical Tour Agency
- Home Decor
- Home Improvement
- Horse Trainer
- Horseback Riding Center
- Hospital
- Hospitality Service
- Hostel
- Hot Air Balloon Tour Agency
- Hot Dog Joint
- Hotel
- Hotel & Lodging
I
- Ice Cream Shop
- Independent Bookstore
- Indian Chinese Restaurant
- Indian Restaurant
- Indo Chinese Restaurant
- Indonesian Restaurant
- Industrial Company
- Information Technology Company
- In-Home Service
- Inn
- Insurance Agent
- Insurance Broker
- Insurance Company
- Intellectual Property Lawyer
- Interest
- Interior Design Studio
- Internet Cafe
- Internet Company
- Internet Marketing Service
- Internet Service Provider
- Investing Service
- Investment Bank
- Investment Management Company
- Irish Restaurant
J
- Japanese Restaurant
- Jazz & Blues Club
- Jewelry & Watches Company
- Jewelry/Watches
- Journalist
- Just For Fun
K
- Karaoke
- Kennel
- Kitchen & Bath Contractor
- Kitchen/Cooking
- Kiteboarding Center
- Korean Restaurant
- Kosher Restaurant
L
- Labor Union
- Landmark & Historical Place
- Landscape Architect
- Landscape Company
- Landscape Designer
- Language School
- Laser Hair Removal Service
- Laser Tag Center
- Lasik/Laser Eye Surgeon
- Latin American Restaurant
- Laundromat
- Law Enforcement Agency
- Lawyer & Law Firm
- Library
- Live Music Venue
- Livery Stable
- Livestock Farm
- Loan Service
- Lobbyist
- Local & Travel Website
- Local Business
- Local Service
- Locality
- Locksmith
- Lodge
- Lottery Retailer
- Lounge
- Luggage Service
- Lumber Yard
M
- Magazine
- Magician
- Makeup Artist
- Malaysian Restaurant
- Management Service
- Marina
- Marine
- Marine Supply Store
- Market
- Market Research Consultant
- Marketing Agency
- Marketing Consultant
- Marriage Therapist
- Media
- Media Agency
- Media/News Company
- Medical & Health
- Medical Cannabis Dispensary
- Medical Center
- Medical School
- Medical Service
- Medical Spa
- Medical Supply Store
- Meditation Center
- Mediterranean Restaurant
- Meeting Room
- Men’s Clothing Store
- Mental Health Service
- Merchandising Service
- Metal Fabricator
- Metal Supplier
- Methodist Church
- Mexican Restaurant
- Middle Eastern Restaurant
- Middle School
- Miniature Golf Course
- Mining Company
- Mission
- Mobile Home Park
- Mobile Phone Shop
- Modeling Agency
- Modern Art Museum
- Modern European Restaurant
- Monarch
- Monument
- Moroccan Restaurant
- Mortgage Brokers
- Mosque
- Motel
- Motivational Speaker
- Motor Vehicle Company
- Motorcycle Dealership
- Motorcycle Manufacturer
- Motorcycle Repair Shop
- Motorsports Store
- Mountain
- Mountain Biking Shop
- Movie
- Movie & Music Store
- Movie Character
- Music Lessons & Instruction School
- Music Video
- Musician
- Musician/Band
N
- Nail Salon
- Nanny
- National Forest
- National Park
- Nature Preserve
- Naturopath
- Neapolitan Restaurant
- Neighborhood
- Neurologist
- New American Restaurant
- News & Media Website
- Newspaper
- Non-Governmental Organization (Ngo)
- Nonprofit Organization
- Not A Business
- Nursing Agency
O
- Obstetrician-Gynecologist (Obgyn)
- Occupational Safety And Health Service
- Occupational Therapist
- Ocean
- Office Equipment Store
- Office Supplies
- Opera House
- Ophthalmologist
- Optician
- Optometrist
- Oral Surgeon
- Orchestra
- Organic Grocery Store
- Organization
- Orthodontist
- Osteopathic Doctor
- Other
- Outdoor & Sporting Goods Company
- Outdoor Equipment Store
- Outdoor Recreation
- Outlet Store
P
- Paddleboarding Center
- Paintball Center
- Pakistani Restaurant
- Palace
- Park
- Party Entertainment Service
- Party Supply & Rental Shop
- Passport & Visa Service
- Patio/Garden
- Paving & Asphalt Service
- Pawn Shop
- Pediatrician
- Pentecostal Church
- Performance & Event Venue
- Performance Art
- Performance Art Theatre
- Personal Blog
- Pest Control Service
- Petting Zoo
- Pharmaceutical Company
- Pharmaceuticals
- Pharmacy / Drugstore
- Pho Restaurant
- Phone/Tablet
- Photographer
- Photography Museum
- Photography Videography
- Physical Therapist
- Pilates Studio
- Pizza Place
- Planetarium
- Plastic Company
- Plastic Manufacturer
- Plastic Surgeon
- Playground
- Printing Service
- Private Investigator
- Private Members Club
- Private Plane Charter
- Private School
- Proctologist
- Producer
- Product/Service
- Professional Gamer
- Professional Service
- Professional Sports Team
- Promenade
- Property Lawyer
- Property Management Company
- Psychologist
- Psychotherapist
- Pub
- Public & Government Service
- Public Figure
- Public Relations Agency
- Public School
- Public Service
- Public Swimming Pool
- Public Utility Company
- Publisher
Q
- Quay
R
- Race Track
- Radio Station
- Rafting/Kayaking Center
- Real Estate
- Real Estate Agent
- Real Estate Appraiser
- Real Estate Company
- Real Estate Developer
- Record Label
- Recruiter
- Recycling & Waste Management
- Recycling Center
- Reference Website
- Reflexologist
- Refrigeration Service
- Region
- Regional Website
- Religious Bookstore
- Religious Center
- Religious Organization
- Rental Shop
- Reproductive Service
- Residence
- Restaurant
- Restaurant Supply Store
- Restaurant Wholesaler
- Retail Bank
- Retail Company
- Retirement & Assisted Living Facility
- Rideshare Service
- Robotics Company
- Rock Climbing Gym
- Rodeo
- Roller Skating Rink
- Roofing Service
S
- School
- Science, Technology & Engineering
- Scooter Rental
- Screen Printing & Embroidery
- Scuba Diving Center
- Scuba Instructor
- Sculpture Garden
- Seafood Restaurant
- Seasonal Store
- Secretarial Service
- Security Guard Service
- Self-Storage Facility
- Service Apartments
- Shop
- Shopping & Retail
- Shopping District
- Shopping Mall
- Shopping Service
- Show
- Sightseeing Tour Agency
- Signs & Banner Service
- Sikh Temple
- Skate Shop
- Skateboard Park
- Ski & Snowboard Shop
- Ski Resort
- Skin Care Service
- Skydiving Center
- Smoothie & Juice Bar
- Snorkeling Spot
- Soba Restaurant
- Soccer Field
- Social Club
- Social Media Agency
- Social Service
- Society & Culture Website
- Software
- Software Company
- Solar Energy Company
- Solar Energy Service
- Song
- Sorority & Fraternity
- Soul Food Restaurant
- Soup Restaurant
- South African Restaurant
- Southern Restaurant
- Souvenir Shop
- Spa
- Spanish Restaurant
- Specialty School
- Sports & Recreation
- Sports League
- Sports Team
- Storage Facility
- Structural Engineer
- Subway Station
- Sunglasses & Eyewear Store
- Supermarket
- Surf Shop
- Surfing Spot
- Surveyor
- Sushi Restaurant
- Swimming Instructor
- Swimming Pool & Hot Tub Service
- Swimming Pool Cleaner
- Swimwear Store
- Symphony
T
- Talent Agent
- Teens & Kids Website
- Telemarketing Service
- Test Preparation Center
- Tex-Mex Restaurant
- Textile Company
- Thai Restaurant
- Theater
- Theatrical Play
- Theatrical Productions
- Theme Restaurant
- Therapist
- Thrift & Consignment Store
- Ticket Sales
- Tiling Service
- Tire Dealer & Repair Shop
- Trade School
- Traffic School
- Train Station
- Transit Stop
- Transit System
- Tutor/Teacher
- Tv Channel
- Tv Network
- Tv Show
U
- Udon Restaurant
- Ukranian Restaurant
- Unagi Restaurant
- Uniform Supplier
- Urban Farm
V
- Vacation Home Rental
- Vegetarian/Vegan Restaurant
- Veterinarian
- Video
- Video Creator
- Video Game
- Video Game Store
- Vietnamese Restaurant
- Vintage Store
- Visual Arts
- Vitamin Supplement Shop
- Vitamins/Supplements
W
- Waste Management Company
- Water Heater Installation & Repair Service
- Water Park
- Water Treatment Servic
- Web Designer
- Website
- Wedding Planning Service
- Winery/Vineyard
- Women’s Clothing Store
- Women’s Health Clinic
- Work Position
- Workplace & Office
- Writer
- Writing Service
X
- Xinjiang
Y
- Yakiniku Restaurant
- Yakitori Restaurant
- Yoga Studio
- Yoshoku Restaurant
- Youth Organization
Z
- Zhejiang Restaurant
- Zoo
FAQs about Instagram business categories
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